The standard size appears on all quarter page branding and non-branding print advertisements, fliers and brochures at a width of 30 mm.
The size may be increased proportionately, for instance, in a half page advertisement, it may be doubled to 60 mm, and so forth.
The signature may be proportionately scaled to a minimum width of 17 mm, where space constraints mean the standard size signature may not be used.
The signature may be proportionally scaled to a width of 15 inches for large media, such as road signage, streamers and standees.
For example, this standard size, 15 in., can be used for a streamer of 7 ft. x 3 ft.
For even larger media such as billboards/ hoardings the size can be increased from the standard size to match the need.
The signature may be proportionally scaled to a minimum size of 6 in. for use where space constraints may mean the standard size may not be used.