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College of Electrical & Mechanical Engineering  (CEME)
Dr Yasir Ahmad
Assistant Professor
Department of Engineering Management

National University of Sciences and Technology (NUST)
Peshawar Road Rawalpindi
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Engineering management, strategic management and technology management

PhD (Engineering Management), Pakistan

​Dr Yasir Ahmad is an aeronautical engineer graduated from College of Aeronautical Engineering (CAE), NUST in 1999. He completed his PhD from Center for Advanced Studies (CASE), University of Engineering and Technology (UET), Taxila in 2015.

​His areas of research include strategic management, multi criteria decision making, technology management and small business management.

​Journal Publications

  1. Memoona Rauf Khan, Yasir Ahmad (2012), “Failure of an Indigenous Manufacturing – A case of Revo car in Pakistan” Interdisciplinary Journal of Contemporary Research in Business.

  2. Yasir Ahmad, Denial Saeed Pirzada, Muhammad Tanveer Khan (2013) “Strategic Orientation of Small to Medium Scale Manufacturing Firms in Developing Country: A Case of Auto Parts Manufacturing Small to Medium Enterprises (SMEs) in Pakistan” LifeScience Journal

  3. Yasir Ahmad, Denial Saeed Pirzada (2014) “Using Analytic Hierarchy Process for Prioritization of Functional Strategies in Auto Parts Manufacturing SMEs” SageOpen.

  4. Zaid Bin Khalid, Khalid Ahmad Mufti, Yasir Ahmad (2016) “Identification of barriers to collaboration in auto parts manufacturing SMEs of Pakistan”, Pakistan Business Review (PBR) (HEC recognized journal)


  1. Yasir Ahmad, “Building Resources for Auto Parts Manufacturing Firms” presented in Pakistan Auto Parts Show (PAPS) held at Lahore in 2011.

  2. Yasir Ahmad, Zaid Bin Khalid, Denial Saeed Pirzada, “A Hybrid Approach Using SWOT and AHP to Prioritize the Factors for Indigenous Production of Automobiles: A Case of Pakistani Automotive Industry” presented in 4th International Conference on Contemporary Issues in Business Management (ICIBM) held at Lahore in March 2017.

​Public Sector Aviation Maintenance     -    16 years