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Dr. Gulen Hashmi
Management & HR

National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Tel : +92-51-90853227

Dr. Gulen Hashmi’s doctoral specialisation lies in corporate sustainability strategies, organisational transformation and action research.

Doctorate of Business Administration (2013-2017) Business School Lausanne  Switzerland. MA Management (2012-2013) Masters in Science (MSc) in Environmental Governance University of Essex UK.  Executive MBA (2010-2011) Sabanci University Istanbul, TURKEY

​A Turkish native, Dr. Gulen Hashmi is an award-winning scholar-practitioner with more than twenty-four years of experience in various supervisory and managerial positions in the hospitality industry. She is a holder of the Socrates “Best Manager of the Year 2016” award from Europe Business Assembly, UK. She holds an EMBA from Sabanci University, Turkey; a Master of Science (MSc) in Environmental Governance from the University of Essex, UK; and a Doctorate of Business Administration (DBA) from Business School Lausanne, Switzerland. Her doctoral specialization lies in the area of hotel sustainability strategies, organizational transformation and action research (AR) methodologies. Her articles and book chapters, which have been published by noteworthy British and American publishers, are on systemic collaborative challenges of our time, such as collaboration for sustainability and Sustainable Development Goals (SDGs), societal and corporate wellbeing and sustainable luxury management. Dr. Hashmi considers herself an enthusiast for projects that lie on the nexus between practice and theory: she has led a “Human Rights to Water and Sanitation in the Hotel Industry” sustainability-training project for an international NGO in Geneva, Switzerland; and a mentoring project for a luxury hotel in London, to name a few.

Hotel Sustainability Strategies

Organizational Transformation through Participatory Methods

Action Research

Sustainability Frameworks

Sustainability Culture of Organizations

Employee Engagement

Sustainable Luxury Management

​Dr. Gulen Hashmi’ s articles respond to systemic collaborative challenges of our time such as collaboration for sustainability, wellbeing and employee engagement in the hospitality domain.

  • Hashmi, G. (2018). “Appreciative Mentoring as an Innovative Micro-practice of Employee Engagement for Sustainability: A Luxury Hotel Context”. Handbook on Sustainable Luxury, Entrepreneurship and Innovation. Springer Publishing, USA. DOI:
  • Hashmi, G. (2017). “Redefining the Essence of Sustainable Luxury Management: The SLOW Value Creation Model”. A book chapter published in Sustainable Management of Luxury. Springer Publishing, USA. DOI:
  • Hashmi, G. & Muff, K. (2015). “Evolving Towards Truly Sustainable Hotels Through a Well-being Lens: The S-WELL Sustainability Grid”. A book chapter published in Sustainability in Hospitality. Taylor & Francis, UK. DOI:
  • Hashmi, G. (2015). “Beechenhill Farm Hotel’s Meaningful Legacy: Evolving from the Sustainability of Business towards the Business of Sustainability in Hospitality”. Building Sustainable Legacies Journal. Issue 7. Greenleaf Publishing, UK. DOI:
  • Hashmi, G. (2015). “Glamour and Sustainability: Thriving on a Strong Sustainability Culture as a Pioneer in Hospitality”. Building Sustainable Legacies Journal. Issue 7. Greenleaf Publishing, UK. DOI:
  • Hashmi, G. & Muff, K. (2014). “Rethinking Corporate Sustainability within the Well-being Context: The COGWHEEL Sustainability Framework”. Building Sustainable Legacies Journal. Issue 2. Greenleaf Publishing, UK. DOI:

​Dr. Gulen Hashmi is currently teaching Strategic Hospitality Management at the undergraduate level and Change Management at the master’s level. She harnesses active and participatory teaching and learning methods whereby students are highly involved in class activities and can learn through peer interaction as well as self-directed autonomy.

​Dr. Gulen Hashmi’s hospitality industry experience spans over twenty-four years with hotel groups such as Hilton International, Sheraton, as well as individual mid-scale hotels, in countries like United Arab Emirates, Turkey and Romania. Her area of expertise in the field includes Food & Beverage Management, Human Resources & Training as well as general management.