Dr. Asfia Obaid
Head of Department
Management & HR
National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Compensation, Strategic HR, Psychological Contract.
PhD in Business Administration. Manchester Business School, University of Manchester, UK. MBA (Quaid-e-Azam University) Pakistan
Dr. Asfia Obaid has teaching experience of
over 20 years with NUST Business School (NBS) and currently Heads the
Management and HR department which includes the sub-specialized areas of Strategy
and Entrepreneurship. She teaching courses in the areas of Human Resource
Management, Organizational Behaviour and Design during her association with
NBS. She has a diverse experience of
teaching in taught and research based programs at various levels including
undergraduate, graduate, postgraduate and executive education.
As one of the founding members of the School
who has been associated with NBS since the first year of its inception and has
remained actively involved in the formulation of the academic and examination
policies / regulations at NBS. She is
nominated and represents NBS on various academic forums at the university level
(NUST) such as the University Curriculum Review Committee (UCRC) and University
Committee for Academic Policies (UCAP).
She also represents NBS at the National Business Education Accreditation
Council (NBEAC-HEC) and heads accreditation teams to conduct program
accreditation of business schools in Pakistan.
She re-designed the BBA curriculum and managed its transition from a
three to a four year degree program in 2005-2006 and was also a part of the MBA
curriculum review committee. She has
also been the UG Program Coordinator from 2003-2007 and later the MBA Program
Coordinator from 2011-2013. More
recently she was actively involved with and instrumental in the design and
launch of the MS HRM program at NBS from Fall Semester 2014.
With her background in HRM, and a Master’s
degree from Quaid-i-Azam University (QAU), Pakistan, she completed her PhD in
Business Administration from the Manchester Business School, University of
Manchester. Her dissertation was
positioned in the context of Pakistan and revolved around issues of
compensation, performance management systems and the employee psychological
contract. Further, her interests in
research include HRM System Strength, Strategic HRM and compensation and
rewards and her approach to research is largely qualitative in nature. In the last five years, she has worked on
various consultancy projects, has won research grants and has presented at
numerous international conferences.
Additionally, she has supervised over 65 Research Projects and theses of
graduating students who are at present, employed in well reputed multi-national
and domestic organizations. She has also
been involved in numerous training programs which include Telenor Management
Development Program, JAZZ leadership Academy and other notable national level,
public and private organizations.
Dr. Asfia has
made contribution to knowledge through various avenues that include delivering
training sessions, consulting with organizations on industry specific problems,
publishing of research articles, conducting research grant projects and
supervising PhD, EMBA, MBA, MSHRM and BBA students in thesis / research
projects. Her core areas of interest
include HRM System Strength, Strategic HR and Compensation. Her PhD dissertation was titled: Changes in the pay structures and
systems in the banking sector of Pakistan: Implications for a differentiated workforce and the employee
Projects & Research Grants:
Entrepreneurs in Pakistan – Antecedents and Outcomes of Digital
Entrepreneurship Research Project Grant of Rs. 2.342 million from HEC under
TRGP Phase III (PI).
Youth and Family Values in the age of Cyber Technologies. Research Project
Grant of Rs. 3.89 million from HEC under TRGP Phase II Grants (Co PI)
Study of Sharing Economy, Platforms and Digital Transformation of Business in
Pakistan. Project Grant of Rs. 0.435 million from HEC under SRGP (Co PI)
Project – ICT for Developing Women Entrepreneurship in Pakistan (in
collaboration with Lancaster University Management School)
IT Investments Assessment Study of Rs. 1.99 million Commissioned by the World
Bank (Co PI)
Systems Consultancy Chenab Pvt. Ltd Rs.
Employee Engagement & Work Satisfaction Survey for M/s Forward Gear Pvt.
Ltd. Rs. 0.857 million
consultancy to start-up firms and NGOs like ResDev (Funded by USAID)
Systems Audit for INGO - CARE International
A list of the student supervised thesis /
research projects / business projects from 2012 onwards is as follows:
||Rehan Ahmad Qureshi
||Performance Management Systems at Mobilink: Perspectives of Multiple Stakeholders|
||Organizational Variables & HR Structures: Studying the Differences Between Theory & Practice|
||Talent Management; A Tool to Attract and Retain Company Talent|
||Imran Ul Haq
||Determinants of pay and Benefit Structure in Privatized Company|
||Zia Ul Haq Farani
||Link Between the Practices of Compensation & Performance Appraisal & Employee Pay & Career Progression|
||Workforce Transformation Through Organizational Breakfown Structure (OBS)|
||Analysis of Strategic HRM Function in a Large Public Sector Firm|
||Performance Management System & Training & Development at a Traditional Organization|
||Administrative & Governance Processes in Provincial Police Department|
||Asad Hameed Qureshi
||Outsourcing Employees: Implication on Inducting & Managing the ALU Outsourced Employees|
||Hira Anwar / Maria Salman
||One Stop HR Solution for SME's|
||The Effectiveness of Talent Management Practices in the Organizations of Pakistan|
||Syeda Saadia Saood
||Enablers/Constraints of Devolution and How It is Perceived by Organizational Actors|
||Role of HR Managers as Strategic Business Partners: Exploring the relevant competencies, desirable acumen & challenges in partnering with Organizations|
||Decoding the Management of Change|
||Mirza Khalid Umar
||Student Motives for Enrollment in an MBA Program|
||Tahseen Irum Khan
||Impact of Psychological Contract Violations on Employee Attitudes|
||Hanee Tahir Kahlon
||Comparison Between Employee Engagement Practices Implemented by Zong & Mobilink|
||Hamid Bilal Younis
||Role of Pay and Reward as an Antecedent for Determining Employee Commitment - A Survey Study of Fauji Cement Company Limited|
||Shehab Farrukh Niazi
||Comparison Between the Pay Structures of Public Health Sector in Pakistan & UK|
||Labour Law in Pakistan: Implementation & Implications in Telenor & HBL|
||Final Thesis Report: Determinants of Pay for Different Level of Employees|
||The Change Management in Public Sector: A Case Study of NBP|
||Perceived Organizational Support and Employee Turnover Intertions: A study on zong CMPak|
||Drivers and Enablers of Employee Engagement|
||Adnan Babar Reshi
||Determinants of Reservation Wage in Pakistan|
||Impact of Workplace Environment on Creative Self-Efficacy and Employee Creativity - Moderating Role of Employee Voice - Pakistan's Media Sector Analysis|
||Exploring Perspectives and Attitudes that Influence Workplace Inclusion of Persons with Disabilities|
||Role of Perceived Terror Threats and Support Sources in The Adjustment of Expatriates in Context of a High - Risk Country|
||Saman rehman /
farwa Batool /
Asia Mehmood /
Saqib Ul Haq Babar
|Development of Performance Management Systems at COMSATS Internet Services|
||Antecedents of Collective Organizational Engagement and Role of Strategy Implementation in Large Size Organizations|
||Women in Leadership Positions: The Issue of Perceived Authenticity|
||Addressing the Challenges in Evolution of HR Function to Become a Strategic Business Partner|
||A Study of Barriers to Employee Engagement in Telecom Sector|
||Mapping the HRM practices of SMEs in Pakistan|
||Influence of National Business System of Pakistan on HRM Practices|
Khan, N.U, Bhatti, M.N, Obaid, A. Sami, A. and Ullah, A. (2019). “Do Green Human Resource Management Practices Contribute to Sustainable Performance in Manufacturing Industry?’ International Journal of Environment and Sustainable Development.
Shillamkwese, S., Tariq, H., Obaid, A., Weng, Q., and Garavan, T. (2019). It’s Not Me it’s You: Testing a Moderated Mediation Model of Subordinate Deviance and Abusive Supervision through The Self-Regulatory Perspective. Business Ethics A European Review. Vol. 29:1, pp. 227-243
Tariq, H., Weng, Q., Garavan, T., Obaid, A., and Hassan, W. (2019). Another Sleepless Night: Does a Leader’s Poor Sleep Lead to Subordinate’s Poor Sleep? A Spillover / Crossover Perspective. European Sleep Research Society. Vol. 29:1
Kalyal, S., J., Ashraf, D., and Obaid, A (2019). “Role of Stability and Ownership Structure in Determining Efficiency of US BHC’s. Business and Economic Review. Vol 11:2, pp. 19-43
Obaid, A., Rahman, S., Mehmood, A., and Kayani, N. (2019). COMSATS Internet Services: Design and Implementation of a New Performance Management System. Asian Journal of Management Cases. SAGE Publications.
Saqib, Z., Khan, M., Obaid, A., (2019). Jinnah Foundries A Lesson in Change Management & HR Restructuring. Richard Ivey School of Business Foundation. Product no.
Rizwan, S., Obaid A. and Ashraf, D (2018). Does the Participation in CSR Activities Enhance Information Diffusion? Evidence from US Firms. Pakistan Journal of Commerce and Social Sciences. Vol. 12:1, pp.1-28.
Rizwan, S., Obaid A. and Ashraf, D (2017). The impact of corporate social responsibility on default risk: Empirical evidence from US Firms. Business and Economic Review. Vol. 9:3, pp. 36-70.
Rizwan, S., Obaid, A. and Ashraf, D (2016). The impact of social capital on financial reporting: a dynamic panel model of the auditors’ trust and corporate social responsibility by US firms. Pakistan Journal of Social Sciences. Vol. 36: 2, pp. 1045-1057.
Obaid, A. and Janjua, U., (2015). Attock Refinery Limited. Richard Ivey School of Business Foundation. Product no. 9B15C034
Khan, N.U, Saufi, R. A., and Obaid, A. (2019). Do Green HRM Practices Really Matter in Shaping Sustainable Performance Among ISO14001-Certified Malaysian Manufacturing Firms: A Mixed-Method Approach. International Conference Business Management (ICBM 2019) at Monash University, Australia.
Shah, U., Obaid, A., and Hayes, N., (2019). Studying Gender and Entrepreneurship in the Context of Pakistani Women form Urban and Poor Regions. 11th International Critical Management Studies Conference. The Open University, UK.
Kalyal, S., J, Ashraf, D., and Obaid, A., (2019). Franchise Value and Bank Risk: A New Perspective with Regulations & Ownership. International Conference on Economics and Business Research. Toronto, Canada.
Babar, S., Obaid, A and Ashraf, D (2017). Impact of ownership structures and regulations on Bank efficiency: empirical evidence from US Banks. Global Finance Conference 2017, Hofstra University, New York.
Khalid, A., and Obaid, A., (2017). Women in Leadership Positions: The Issue of Perceived Authenticity and Effectiveness. British Academy of Management Conference, Warwick University, U.K.
Nawaz, A., and Obaid, A., (2017). The Role of Perceived Terror Threats and Support Networks in the Adjustment and Performance of Expatriates in High-Risk Country Environment. British Academy of Management Conference, Warwick University, U.K.
Humayun, S., and Obaid, A., (2017). Addressing Stereotypes: Exploring Perspectives and Attitudes that Influence Workplace Inclusion of Persons with Disabilities. British Academy of Management Conference, Warwick University, U.K.
Rizwan, S., Obaid, A. and Ashraf, D (2016). The Impact of Corporate Social Responsibility on Default Risk: Empirical evidence from US Firms. World Finance Conference, Saint John’s University, New York
Professional Workshops / Seminars / Conferences Attended
6th Deans & Directors Conference, NBEAC, Lahore
Attended training on Assurance of Learning by AACSB
Conducted NBEAC training for Senior Evaluators
Conducted NBEAC training on Mentorship
Conducted Accreditation visit of Fudan School of Management, Shanghai as Member EFMD Team
Conducted Understanding and Preparing for Accreditation Workshop for NBEAC
USAID Women Leadership in Trade Policy: Advocacy and Proposal Writing Workshop (Round II)
4th Deans & Directors Conference, NBEAC, Islamabad
USAID Women Leadership Development Program
Design Thinking Workshop
One Belt one Road Workshop Xian, China
3rd Deans & Directors Conference, NBEAC, Lahore
Panelist at SHRM Forum Pakistan
NBEAC Evaluators Workshop
Workshop on writing research proposals for funding agencies by Fulbright Specialist
1st Deans and Directors Conference organized by NBEAC
Presented at Manchester Business School Annual Doctoral Conference
Post graduate Teaching Certificate Training at Manchester Business School
Presented at Manchester Business School Annual Doctoral Conference
Seminar on Changing Business Realities & Leadership Responses by Prof. Dave Ulrich
Conference by Association of Management Development Institutions of Pakistan
2 Day Conference on The Changing Role of HR
Workshop on Creative Teaching Methods – NIMS
South Asia Professional Exchange Training
Program in Entrepreneurship, Phase II, Ahmedabad, India.
South Asia Professional Exchange Program Phase I,
Rady School of Management, San Diego, California
5 Day Workshop on Entrepreneurship – NIMS
Workshop on Case Teaching Method
Seminar on Gender Equality
Research Methodology Workshop
Seminar on Role of Women in Management
Asfia has vast teaching experience spanning over 17 years. She has taught at all levels that include
EMBA, MBA, MS HRM and BBA. She has
designed different types of courses such as those that are focused on
experiential learning, research, lecturing etc.
Following is the list of courses taught:
Organization Theory & Design
Human Resource Management
Compensation & Benefits
Seminar in HRM
HRM Strategy & Practise
Dr. Asfia Obaid has prolific experience with the industry through engagement at different forums, research and consultancy work. In addition, she is also a member of many national level professional bodies listed below:
Peer Reviewer for National Business Education Accreditation Council (HEC)
Subject Expert HEC NCRC for Business Administration
Member Board of Studies, CECOS University
Member Board of Studies, Foundation University
Member Advisory Board FAST University
Member Board of Studies, Faculty of Management Science at Center For Advanced Studies in Engineering (CASE) Islamabad till January 2018
Member Selection Board of Management Sciences Department, Government Sadiq College Women University Bahawalpur till November 2018
Association of Management Development Institutions of Pakistan
South Asian Forum for Entrepreneurship, Education & Research