Dr. Asfia Obaid has teaching experience of over 20 years with NUST Business School (NBS) and currently Heads the Management and HR department which includes the sub-specialized areas of Strategy and Entrepreneurship. She teaching courses in the areas of Human Resource Management, Organizational Behaviour and Design during her association with NBS.  She has a diverse experience of teaching in taught and research based programs at various levels including undergraduate, graduate, postgraduate and executive education.

As one of the founding members of the School who has been associated with NBS since the first year of its inception and has remained actively involved in the formulation of the academic and examination policies / regulations at NBS.  She is nominated and represents NBS on various academic forums at the university level (NUST) such as the University Curriculum Review Committee (UCRC) and University Committee for Academic Policies (UCAP).  She also represents NBS at the National Business Education Accreditation Council (NBEAC-HEC) and heads accreditation teams to conduct program accreditation of business schools in Pakistan.  She re-designed the BBA curriculum and managed its transition from a three to a four year degree program in 2005-2006 and was also a part of the MBA curriculum review committee.  She has also been the UG Program Coordinator from 2003-2007 and later the MBA Program Coordinator from 2011-2013.  More recently she was actively involved with and instrumental in the design and launch of the MS HRM program at NBS from Fall Semester 2014.

With her background in HRM, and a Master’s degree from Quaid-i-Azam University (QAU), Pakistan, she completed her PhD in Business Administration from the Manchester Business School, University of Manchester.  Her dissertation was positioned in the context of Pakistan and revolved around issues of compensation, performance management systems and the employee psychological contract.  Further, her interests in research include HRM System Strength, Strategic HRM and compensation and rewards and her approach to research is largely qualitative in nature.  In the last five years, she has worked on various consultancy projects, has won research grants and has presented at numerous international conferences.  Additionally, she has supervised over 65 Research Projects and theses of graduating stude​nts who are at present, employed in well reputed multi-national and domestic organizations.  She has also been involved in numerous training programs which include Telenor Management Development Program, JAZZ leadership Academy and other notable national level, public and private organizations.

Dr. Asfia has made contribution to knowledge through various avenues that include delivering training sessions, consulting with organizations on industry specific problems, publishing of research articles, conducting research grant projects and supervising PhD, EMBA, MBA, MSHRM and BBA students in thesis / research projects.  Her core areas of interest include HRM System Strength, Strategic HR and Compensation.  Her PhD dissertation was titled: Changes in the pay structures and systems in the banking sector of Pakistan: Implications for a differentiated workforce and the employee psychological contract.

Consultancy Projects & Research Grants:

• Women Entrepreneurs in Pakistan – Antecedents and Outcomes of Digital Entrepreneurship Research Project Grant of Rs. 2.342 million from HEC under TRGP Phase III (PI). 

• Pakistani Youth and Family Values in the age of Cyber Technologies. Research Project Grant of Rs. 3.89 million from HEC under TRGP Phase II Grants (Co PI)
  

• A Study of Sharing Economy, Platforms and Digital Transformation of Business in Pakistan. Project Grant of Rs. 0.435 million from HEC under SRGP (Co PI)
  

• Research Project – ICT for Developing Women Entrepreneurship in Pakistan (in collaboration with Lancaster University Management School)
  

• HEC IT Investments Assessment Study of Rs. 1.99 million Commissioned by the World Bank (Co PI)
  

• HR Systems Consultancy Chenab Pvt. Ltd   Rs. 2.25 million
  

• Conducted Employee Engagement & Work Satisfaction Survey for M/s Forward Gear Pvt. Ltd.  Rs. 0.857 million
  

• Provided consultancy to start-up firms and NGOs like ResDev (Funded by USAID)
  

• HR Systems Audit for INGO - CARE International

A list of the student supervised thesis / research projects / business projects from 2012 onwards is as follows:

S.No	Submitted By​​	Thesis Topic​
​1	Rehan Ahmad Qureshi	​Performance Management Systems at Mobilink: Perspectives of Multiple Stakeholders
​2	​Durdana Irshad	​Organizational Variables & HR Structures: Studying the Differences Between Theory & Practice
​3	​Natasha Javed	​Talent Management; A Tool to Attract and Retain Company Talent
​4	​Imran Ul Haq	​Determinants of pay and Benefit Structure in Privatized Company
​5	​Zia Ul Haq Farani	​Link Between the Practices of Compe​​​​​​​nsation & Performance Appraisal & Employee Pay & Career Progression
​6	​Sikander Hazir	​Workforce Transformation Through Organizational Breakfown Structure (OBS)
​7	​Sikander Hazir	​Analysis of Strategic HRM Function in a Large Public Sector Firm
​8	​Umer Janjua	​Performance Management System & Training & Development at a Traditional Organization
9​	​Mamoon Hashim	​Administrative & Governance Processes in Provincial Police Department​
​10	​Asad Hameed Qureshi	​Outsourcing Employees: Implication on Inducting & Managing the ALU Outsourced Employees
​11	​Hira Anwar / Maria Salman	​One Stop HR Solution for SME's
12​	​Fizza Tariq	​The Effectiveness of Talent Management Practices in the Organizations of Pakistan
​13	​Syeda Saadia Saood	​Enablers/Constraints of Devolution and How It is Perceived by Organizational Actors
14​	​Saira Khan	​Role of HR Managers as Strategic Business Partners: Exploring the relevant competencies, desirable acumen & challenges in partnering with Organizations
15​	​Mehwish Ahmed	​Decoding the Management of Change
​16	​Mirza Khalid Umar	​Student Motives for Enrollment in an MBA Program
17​	​Tahseen Irum Khan	​Impact of Psychological Contract Violations on Employee Attitudes
18​	​Hanee Tahir Kahlon	​Comparison Between Employee Engagement Practices Implemented by Zong & Mobilink
​19	​Hamid Bilal Younis	​Role of Pay and Reward as an Antecedent for Determining Employee Commitment - A Survey Study of Fauji Cement Company Limited
20​	​Shehab Farrukh Niazi	​Comparison Between the Pay Structures of Public Health Sector in Pakistan & UK
21​	​Sheena Nasir	​Labour Law in Pakistan: Implementation & Implications in Telenor & HBL
22​	​Maleeha Asghar	​Final Thesis Report: Determinants of Pay for Different Level of Employees​
​23	​Muhammad Yaseen	​The Change Management in Public Sector: A Case Study of NBP
24​	​Sobia Nasreen	​Perceived Organizational Support and Employee Turnover Intertions: A study on zong CMPak
​25	​Maryam Masud	​Drivers and Enablers of Employee Engagement
26​	​Adnan Babar Reshi	​Determinants of Reservation Wage in Pakistan
27​	​Anam Ehtesham	​Impact of Workplace Environment on Creative Self-Efficacy and Employee Creativity - Moderating Role of Employee Voice - Pakistan's Media Sector Analysis
​28	​Sarah Humayun	​Exploring Perspectives and Attitudes that Influence Workplace Inclusion of Persons with Disabilities
​29	​Ayesha Nawaz	​Role of Perceived Terror Threats and Support Sources in The Adjustment of Expatriates  in Context of a High - Risk Country
30​	​Saman rehman /  farwa Batool / Asia Mehmood /  Saqib Ul Haq Babar	​Development of Performance Management Systems at COMSATS Internet Services
31​	​Jawad Ahsan	​Antecedents of Collective Organizational Engagement and Role of Strategy Implementation in Large Size Organizations
​32	​Aroosha Khalid	​Women in Leadership Positions: The Issue of Perceived Authenticity
​33	​Shamsher Farooq	​Addressing the Challenges in Evolution of HR Function to Become a Strategic Business Partner
​34	​Abdullah Saeed	​A Study of Barriers to Employee Engagement in Telecom Sector
35​	​Kanza Nadeem	​Mapping the HRM practices of SMEs in Pakistan
​36	​Sunnia Farrukh	​Influence of National Business System of Pakistan on HRM Practices

  

Dr. Asfia has vast teaching experience spanning over 17 years.  She has taught at all levels​ that include EMBA, MBA, MS HRM and BBA.  She has designed different types of courses such as those that are focused on experiential learning, research, lecturing etc.  Following is the list of courses taught:

Organization Behaviour

Organization Theory & Design

Management

Human Resource Management

Compensation & Benefits

Performance Management

Seminar in HRM

HRM Strategy & Practise

Reward Strategy​

Dr. Asfia Obaid has prolific experience with the industry through engagement at different forums, research and consultancy work.  In addition, she is also a member of many national level professional bodies listed below:

Peer Reviewer for National Business Education Accreditation Council  (HEC)

Subject Expert HEC NCRC for Business Administration

Member Board of Studies, CECOS University 

Member Board of Studies, Foundation University

Member Advisory Board FAST University

Member Board of Studies, Faculty of Management Science at Center For Advanced Studies in Engineering (CASE) Islamabad till January 2018

Member Selection Board of Management Sciences Department, Government Sadiq College Women University Bahawalpur till November 2018

Association of Management Development Institutions of Pakistan 

South Asian Forum for Entrepreneurship, Education & Research​