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Dr. Asfia Obaid
Head of Department
Management & HR

National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Tel : +92-51-90853200

Compensation and Performance Management

PhD in Business Administration. Manchester Business School, University of Manchester, UK. MBA (Quaid-e-Azam University) Pakistan

Dr. Asfia Obaid has teaching experience of over 16 years with NUST Business School (NBS) and currently heads the Management and HR department which includes the sub-specialized areas of IT and operations and technology management. She has taught courses in the areas of Human Resource Management, General Management and Organizational Behaviour and Design during her association with NBS.  In recent years she has developed the courses of compensation and rewards and performance management systems at NBS.  She is associated with the BBA, MBA, MS HRM and Executive MBA Programs at the School.  Additionally, she has supervised over 65 Research Projects and theses of graduating students who are at present, employed in well reputed multi-national and domestic organizations.  She has also been involved in numerous training programs which include Telenor MDP and training for notable national level, public and private organizations.  

As one of the founding members of the School who has been associated with NBS since the first year of its inception and has remained actively involved in the formulation of the academic and examination policies / regulations at NBS.  She is nominated and represents NBS on various academic forums at the university level (NUST) such as the University Curriculum Review Committee (UCRC) and University Committee for Academic Policies (UCAP).  She also represents NBS at the National Business Education Accreditation Council (NBEAC-HEC) and heads accreditation teams to conduct program accreditation of business schools in Pakistan.  She re-designed the BBA curriculum and managed its transition from a three to a four year degree program in 2005-2006 and was also a part of the MBA curriculum review committee.  She has also been the UG Program Coordinator from 2003-2007 and later the MBA Program Coordinator from 2011-2013.  More recently she was actively involved with and has been instrumental in the design and launch of the MS HRM program at NBS in the year 2014. 

With her background in HRM, and a Master’s degree from Quaid-i-Azam University (QAU), Pakistan, she completed her PhD in Business Administration from the Manchester Business School, University of Manchester.  Her dissertation is positioned in the context of Pakistan and covers the topics of compensation, performance management systems and other HRM practices and the employee psychological contract.  Further, her interests in research include Strategic HRM, change management, performance management systems and compensation and rewards.  Currently she is working on some research funded research projects as well.  ​​

Dr. Asfia has made contribution to knowledge through various avenues that include delivering training sessions, consulting with organizations on industry specific problems, publishing of research articles, conducting research grant projects and supervising PhD, EMBA, MBA, MSHRM and BBA students in thesis / research projects.  Her core areas of interest include Strategic HR, Compensation and Performance Management.  Her PhD dissertation was titled: Changes in the pay structures and systems in the banking sector of Pakistan:  Implications for a differentiated workforce and the employee psychological contract.

Listed below are some training, consulting and research grant projects from the last 2013 onwards.

  • ​Conducted training sessions for Telenor MDP program (3 successive years)

  • onducted training sessions for National Police Foundation

  • Provided consultancy to start-up firms and NGOs like ResDev (Funded by USAID)

  • HR Systems Audit for INGO - CARE International

  • Research Project Grant of Rs. 3.89 million from HEC under TRGP Phase II Grants (Co PI).

    • Title:  Pakistani Youth and Family values in the Age of Cyber Space Technologies

  • ​Applied for Research Project Grant of Rs. 4.35 million from HEC under TRGP Phase III Grants (PI).  

    • Title:  Performance Planning and Monitoring Mechanisms at Public Sector Enterprises (PSEs) in Pakistan:  Alignment with the vision and mission of Government of Pakistan 

  • ​Applied for Research Project Grant of Rs. 4.14 million from HEC under NRPU (PI).

    • Title:  Assessing the Management and Performance of Government-Academia-Industry Partnerships: A Case of HEC Sponsored ORICs.

 A list of the student supervised thesis / research projects / business projects from 2012 onwards is as follows:

​​S​​/No Submitted by Thesis Topic


Rehan Ahmad Qures​​​​​hi

Performance Management Systems at Mobilink: Perspectives of Multiple Stakeholders


Durdana Irshad

Organizational Variables & HR Structures: Studying the Differences Between Theory & Practice


Natasha Javed

Talent Management; A ​​​​​Tool to Attract and Retain Company Talent


Imran Ul Haq

Determinants of pay and Benefit Structure in Privatized Company


Zia Ul Haq Farani

Link Between the Practices of Compensation & Performance Appraisal & Employee Pay & Career Progression


Sikander Hazir

Workforce Transformation Through Organizational Breakfown Structure (OBS)


Sikander Hazir

Analysis of Strategic HRM Function in a Large Public Sector Firm


Umer Janjua

Performance Management System & Training & Development at a Traditional Organization


Mamoon Hashim

Administrative & Governance Processes in Provincial Police Department


Asad Hameed Qureshi

Outsourcing Employees: Implication on Inducting & Managing the ALU Outsourced Employees


Hira Anwar/
Maria Salman

One Stop HR Solution for SME's


Fizza Tariq

The Effectiveness of Talent Management Practices in the Organizations of Pakistan


Syeda Saadia Saood

Enablers/Constraints of Devolution and How It is Perceived by Organizational Actors


Saira Khan

Role of HR Managers as Strategic Business Partners: Exploring the relevant competencies, desirable acumen & challenges in partnering with Organizations


Mehwish Ahmed

Decoding the Management of Change


Mirza Khalid Umar

Student Motives for Enrollment in an MBA Program


Tahseen Irum Khan

Impact of Psychological Contract Violations on Employee Attitudes


Hanee Tahir Kahlon

Comparison Between Employee Engagement Practices Implemented by Zong & Mobilink


Hamid Bilal Younis

Role of Pay and Reward as an Antecedent for Determining Employee Commitment - A Survey Study of Fauji Cement Company Limited


Shehab Farrukh Niazi

Comparison Between the Pay Structures of Public Health Sector in Pakistan & UK


Sheena Nasir

Labour Law in Pakistan: Implementation & Implications in Telenor & HBL


Maleeha Asghar

Final Thesis Report: Determinants of Pay for Different Level of Employees


Muhammad Yaseen

The Change Management in Public Sector: A Case Study of NBP


Sobia Nasreen

Perceived Organizational Support and Employee Turnover Intertions: A study on zong CMPak


Maryam Masud

Drivers and Enablers of Employee Engagement


Adnan Babar Reshi

Determinants of Reservation Wage in Pakistan​


  • ​Rizwan, S., Obaid, A. and Ashraf, D (2016).  “The impact of social capital on financial reporting: a dynamic panel model of the auditors’ trust and corporate social responsibility by US firms.”  Pakistan Journal of Social Sciences. Vol. 36: 2
  • Rizwan, S., Obaid, A. and Ashraf, D (2016). The Impact of Corporate Social Responsi​bility on Default Risk: Empirical evidence from US Firms. World Finance Conference, Saint John’s University, New York
  • Obaid, A. and Janjua, U., (2015).  Attock Refinery Limited. Richard Ivey School of Business Foundation. Product no.  9B15C034
  • Professional Workshops / Seminars / Conferences Attended

    ​​​​​​​​​​3rd Deans & Directors Conference, NBEAC, Lahore

    Feb 2016

    Panelist at SHRM Forum Pakistan​​

    Jan 2016

    NBEAC Evaluators Workshop

    April 2014

    Workshop on writing research proposals for funding agencies by Fulbright Specialist

    April 2014

    1st Deans and Directors Conference organized by NBEAC

    Jan 2014

    Presented at Manchester Business School Annual Doctoral Conference

    April 2009

    Post graduate Teaching Certificate Training at Manchester Business School

    May 2008

    Presented at Manchester Business School Annual Doctoral Conference

    May 2008

    Seminar on Changing Business Realities & Leadership Responses by Prof. Dave Ulrich

    May 2007

    Conference by Association of Management Development Institutions of Pakistan

    July 2006 

    2 Day Conference on The Changing Role of HR

    July 2006

    Workshop on Creative Teaching Methods – NIMS

    Jan 2006

    South Asia Professional Exchange Training Program in Entrepreneurship, Phase II,​ at the Entrepreneurship Development Institute Ahmedabad, India.

    Jan 2006

    South Asia Professional Exchange Program Phase I, Rady School of Management, San Diego, California 

    Dec 2005

    5 Day Workshop on Entrepreneurship – NIMS

    Sept 2005​

    Workshop on Case Teaching Method

    July 2005

    Seminar on Gender Equality

    April 2004

    Research Methodology Workshop

    May 2003

    Seminar on Role of Women in Management 

    March 2003​

    Dr. Asfia has vast teaching experience spanning over 17 years.  She has taught at all levels that include EMBA, MBA, MS HRM and BBA.  She has designed different types of courses such as those that are fo​cused on experiential learning, research, lecturing etc.  Following is the list of courses taught:

  • Organization Behaviour
  • Organization Theory & Design
  • Management
  • Human Resource Management
  • Compensation & Benefits
  • Performance Management
  • Seminar in HRM
  • HRM Strategy & Practise
  • Reward Strategy​
  • Dr. Asfia Obaid has prolific experience with the in​dustry through engagement at different forums, research and consultancy work.  In addition, she is also a member of many national level professional bodies listed below. 

  • Peer Reviewer for National Business Education Accreditation Council  (HEC)
  • Subject Expert HEC NCRC for Business Administration
  • Member Board of Studies, Faculty of Management Science at Center For Advanced Studies in Engineering (CASE) Islamabad till January 2018
  • Member Selection Board of Management Sciences Department, Government Sadiq College Women University Bahawalpur till November 2018
  • Association of Management Development Institutions of Pakistan
  • South Asian Forum for Entrepreneurship, Education & Research​