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Dr. Asfia Obaid
Head of Department
Management & HR
NBS
National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Tel :
+92-51-90853200
Specialization
Compensation and Performance Management
Education
PhD in Business Administration. Manchester Business School, University of Manchester, UK. MBA (Quaid-e-Azam University) Pakistan
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Profile Dr. Asfia Obaid has teaching experience
of over 16 years with NUST Business School (NBS) and currently heads the
Management and HR department which includes the sub-specialized areas of IT and
operations and technology management. She has taught courses in the areas of Human
Resource Management, General Management and Organizational Behaviour and Design
during her association with NBS. In
recent years she has developed the courses of compensation and rewards and
performance management systems at NBS.
She is associated with the BBA, MBA, MS HRM and Executive MBA Programs
at the School. Additionally, she has
supervised over 65 Research Projects and theses of graduating students who are
at present, employed in well reputed multi-national and domestic
organizations. She has also been
involved in numerous training programs which include Telenor MDP and training
for notable national level, public and private organizations.
As one of the founding members of the
School who has been associated with NBS since the first year of its inception
and has remained actively involved in the formulation of the academic and
examination policies / regulations at NBS.
She is nominated and represents NBS on various academic forums at the
university level (NUST) such as the University Curriculum Review Committee
(UCRC) and University Committee for Academic Policies (UCAP). She also represents NBS at the National
Business Education Accreditation Council (NBEAC-HEC) and heads accreditation
teams to conduct program accreditation of business schools in Pakistan. She re-designed the BBA curriculum and
managed its transition from a three to a four year degree program in 2005-2006
and was also a part of the MBA curriculum review committee. She has also been the UG Program Coordinator
from 2003-2007 and later the MBA Program Coordinator from 2011-2013. More recently she was actively involved with
and has been instrumental in the design and launch of the MS HRM program at NBS in the year 2014.
With her background in HRM, and a Master’s
degree from Quaid-i-Azam University (QAU), Pakistan, she completed her PhD in
Business Administration from the Manchester Business School, University of
Manchester. Her dissertation is
positioned in the context of Pakistan and covers the topics of compensation,
performance management systems and other HRM practices and the employee
psychological contract. Further, her
interests in research include Strategic HRM, change management, performance
management systems and compensation and rewards. Currently she is working on some research
funded research projects as well.
Research Dr. Asfia has
made contribution to knowledge through various avenues that include delivering
training sessions, consulting with organizations on industry specific problems,
publishing of research articles, conducting research grant projects and
supervising PhD, EMBA, MBA, MSHRM and BBA students in thesis / research
projects. Her core areas of interest
include Strategic HR, Compensation and Performance Management. Her PhD dissertation was titled: Changes in the pay structures and
systems in the banking sector of Pakistan:
Implications for a differentiated workforce and the employee
psychological contract.
Listed below
are some training, consulting and research grant projects from the last 2013
onwards.
Conducted
training sessions for Telenor MDP program (3 successive years)
onducted
training sessions for National Police Foundation
Provided
consultancy to start-up firms and NGOs like ResDev (Funded by USAID)
HR
Systems Audit for INGO - CARE International
Research
Project Grant of Rs. 3.89 million from HEC under TRGP Phase II Grants (Co PI).
Applied
for Research Project Grant of Rs. 4.35 million from HEC under TRGP Phase III
Grants (PI).
Applied for Research Project Grant
of Rs. 4.14 million from HEC under NRPU (PI).
A list of the student supervised thesis /
research projects / business projects from 2012 onwards is as follows:
1.
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Rehan Ahmad Qureshi |
Performance Management
Systems at Mobilink: Perspectives of Multiple Stakeholders |
2. |
Durdana Irshad |
Organizational Variables
& HR Structures: Studying the Differences Between Theory & Practice |
3. |
Natasha Javed |
Talent Management; A Tool
to Attract and Retain Company Talent |
4. |
Imran Ul Haq |
Determinants of pay and
Benefit Structure in Privatized Company |
5. |
Zia Ul Haq Farani |
Link Between the Practices
of Compensation & Performance Appraisal & Employee Pay & Career
Progression |
6. |
Sikander Hazir |
Workforce Transformation
Through Organizational Breakfown Structure (OBS) |
7. |
Sikander Hazir |
Analysis of Strategic HRM
Function in a Large Public Sector Firm |
8. |
Umer Janjua |
Performance Management
System & Training & Development at a Traditional Organization |
9. |
Mamoon Hashim |
Administrative &
Governance Processes in Provincial Police Department |
10. |
Asad Hameed Qureshi |
Outsourcing Employees:
Implication on Inducting & Managing the ALU Outsourced Employees |
11. |
Hira Anwar/ Maria Salman |
One Stop HR Solution for
SME's |
12. |
Fizza Tariq |
The Effectiveness of Talent
Management Practices in the Organizations of Pakistan |
13. |
Syeda Saadia Saood |
Enablers/Constraints of
Devolution and How It is Perceived by Organizational Actors |
14. |
Saira Khan |
Role of HR Managers as Strategic
Business Partners: Exploring the relevant competencies, desirable acumen &
challenges in partnering with Organizations |
15. |
Mehwish Ahmed |
Decoding the Management of
Change |
16. |
Mirza Khalid Umar |
Student Motives for
Enrollment in an MBA Program |
17. |
Tahseen Irum Khan |
Impact of Psychological
Contract Violations on Employee Attitudes |
18. |
Hanee Tahir Kahlon |
Comparison Between Employee
Engagement Practices Implemented by Zong & Mobilink |
19. |
Hamid Bilal Younis |
Role of Pay and Reward as
an Antecedent for Determining Employee Commitment - A Survey Study of Fauji
Cement Company Limited |
20. |
Shehab Farrukh Niazi |
Comparison Between the Pay
Structures of Public Health Sector in Pakistan & UK |
21. |
Sheena Nasir |
Labour Law in Pakistan:
Implementation & Implications in Telenor & HBL |
22. |
Maleeha Asghar |
Final Thesis Report:
Determinants of Pay for Different Level of Employees |
23. |
Muhammad Yaseen |
The Change Management in
Public Sector: A Case Study of NBP |
24. |
Sobia Nasreen |
Perceived Organizational
Support and Employee Turnover Intertions: A study on zong CMPak |
25. |
Maryam Masud |
Drivers and Enablers of
Employee Engagement |
26. |
Adnan Babar Reshi |
Determinants of Reservation
Wage in Pakistan |
Publications
Rizwan,
S., Obaid, A. and Ashraf, D (2016). “The impact of
social capital on financial reporting: a dynamic panel model of the auditors’
trust and corporate social responsibility by US firms.” Pakistan Journal of Social Sciences. Vol. 36:
2
Rizwan,
S., Obaid, A. and Ashraf, D (2016). The Impact of Corporate Social
Responsibility on Default Risk: Empirical evidence from US Firms. World Finance
Conference, Saint John’s University, New York
Obaid, A. and Janjua, U., (2015).
Attock Refinery Limited. Richard Ivey School of Business Foundation.
Product no. 9B15C034
Professional Workshops / Seminars /
Conferences Attended
3rd Deans & Directors Conference, NBEAC, Lahore |
Feb 2016 |
Panelist at SHRM Forum Pakistan |
Jan 2016 |
NBEAC Evaluators Workshop |
April 2014 |
Workshop on writing research proposals for funding agencies by Fulbright Specialist |
April 2014 |
1st Deans and Directors Conference organized by NBEAC |
Jan 2014 |
Presented at Manchester Business School Annual Doctoral Conference |
April 2009 |
Post graduate Teaching Certificate Training at Manchester Business School |
May 2008 |
Presented at Manchester Business School Annual Doctoral Conference |
May 2008 |
Seminar on Changing Business Realities & Leadership Responses by Prof. Dave Ulrich |
May 2007 |
Conference by Association of Management Development Institutions of Pakistan |
July 2006 |
2 Day Conference on The Changing Role of HR |
July 2006 |
Workshop on Creative Teaching Methods – NIMS |
Jan 2006 |
South Asia Professional Exchange Training Program in Entrepreneurship, Phase II, at the Entrepreneurship Development Institute Ahmedabad, India. |
Jan 2006 |
South Asia Professional Exchange Program Phase I, Rady School of Management, San Diego, California |
Dec 2005 |
5 Day Workshop on Entrepreneurship – NIMS |
Sept 2005 |
Workshop on Case Teaching Method |
July 2005 |
Seminar on Gender Equality |
April 2004 |
Research Methodology Workshop |
May 2003 |
Seminar on Role of Women in Management |
March 2003 |
Teaching Dr.
Asfia has vast teaching experience spanning over 17 years. She has taught at all levels that include
EMBA, MBA, MS HRM and BBA. She has
designed different types of courses such as those that are focused on
experiential learning, research, lecturing etc.
Following is the list of courses taught:
Organization Behaviour
Organization Theory & Design
Management
Human Resource Management
Compensation & Benefits
Performance Management
Seminar in HRM
HRM Strategy & Practise
Reward Strategy
Industrial Experience Dr.
Asfia Obaid has prolific experience with the industry through engagement at
different forums, research and consultancy work. In addition, she is also a member of many
national level professional bodies listed below.
Peer Reviewer for National Business Education Accreditation
Council (HEC)
Subject Expert HEC NCRC for Business Administration
Member Board of Studies, Faculty of Management Science at Center
For Advanced Studies in Engineering (CASE) Islamabad till January 2018
Member Selection Board of Management Sciences Department,
Government Sadiq College Women University Bahawalpur till November 2018
Association of Management Development Institutions of Pakistan
South Asian Forum for Entrepreneurship, Education & Research
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