As one of the founding members of the School who has been associated with NBS since the first year of its inception and has remained actively involved in the formulation of the academic and examination policies / regulations at NBS.  She is nominated and represents NBS on various academic forums at the university level (NUST) such as the University Curriculum Review Committee (UCRC) and University Committee for Academic Policies (UCAP).  She also represents NBS at the National Business Education Accreditation Council (NBEAC-HEC) and heads accreditation teams to conduct program accreditation of business schools in Pakistan.  She re-designed the BBA curriculum and managed its transition from a three to a four year degree program in 2005-2006 and was also a part of the MBA curriculum review committee.  She has also been the UG Program Coordinator from 2003-2007 and later the MBA Program Coordinator from 2011-2013.  More recently she was actively involved with and has been instrumental in the design and launch of the MS HRM program at NBS in the year 2014. 

With her background in HRM, and a Master’s degree from Quaid-i-Azam University (QAU), Pakistan, she completed her PhD in Business Administration from the Manchester Business School, University of Manchester.  Her dissertation is positioned in the context of Pakistan and covers the topics of compensation, performance management systems and other HRM practices and the employee psychological contract.  Further, her interests in research include Strategic HRM, change management, performance management systems and compensation and rewards.  Currently she is working on some research funded research projects as well.  ​​

​Dr. Asfia has made contribution to knowledge through various avenues that include delivering training sessions, consulting with organizations on industry specific problems, publishing of research articles, conducting research grant projects and supervising PhD, EMBA, MBA, MSHRM and BBA students in thesis / research projects.  Her core areas of interest include Strategic HR, Compensation and Performance Management.  Her PhD dissertation was titled: Changes in the pay structures and systems in the banking sector of Pakistan:  Implications for a differentiated workforce and the employee psychological contract.

Listed below are some training, consulting and research grant projects from the last 2013 onwards.

• ​Conducted training sessions for Telenor MDP program (3 successive years)

• onducted training sessions for National Police Foundation

• Provided consultancy to start-up firms and NGOs like ResDev (Funded by USAID)

• HR Systems Audit for INGO - CARE International

• Research Project Grant of Rs. 3.89 million from HEC under TRGP Phase II Grants (Co PI).

• Title:  Pakistani Youth and Family values in the Age of Cyber Space Technologies

• ​Applied for Research Project Grant of Rs. 4.35 million from HEC under TRGP Phase III Grants (PI).  

• Title:  Performance Planning and Monitoring Mechanisms at Public Sector Enterprises (PSEs) in Pakistan:  Alignment with the vision and mission of Government of Pakistan 

• ​Applied for Research Project Grant of Rs. 4.14 million from HEC under NRPU (PI).

• Title:  Assessing the Management and Performance of Government-Academia-Industry Partnerships: A Case of HEC Sponsored ORICs.

 A list of the student supervised thesis / research projects / business projects from 2012 onwards is as follows:

Professional Workshops / Seminars / Conferences Attended

​Dr. Asfia has vast teaching experience spanning over 17 years.  She has taught at all levels that include EMBA, MBA, MS HRM and BBA.  She has designed different types of courses such as those that are fo​cused on experiential learning, research, lecturing etc.  Following is the list of courses taught:

​Dr. Asfia Obaid has prolific experience with the in​dustry through engagement at different forums, research and consultancy work.  In addition, she is also a member of many national level professional bodies listed below.