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Dr. Asfia Obaid
Head of Department
Management & HR

National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Tel : +92-51-90853200

Compensation, Strategic HR, Psychological Contract.

PhD in Business Administration. Manchester Business School, University of Manchester, UK. MBA (Quaid-e-Azam University) Pakistan


Dr. Asfia Obaid has teaching experience of over 20 years with NUST Business School (NBS) and currently Heads the Management and HR department which includes the sub-specialized areas of Strategy and Entrepreneurship. She teaching courses in the areas of Human Resource Management, Organizational Behaviour and Design during her association with NBS.  She has a diverse experience of teaching in taught and research based programs at various levels including undergraduate, graduate, postgraduate and executive education.

As one of the founding members of the School who has been associated with NBS since the first year of its inception and has remained actively involved in the formulation of the academic and examination policies / regulations at NBS.  She is nominated and represents NBS on various academic forums at the university level (NUST) such as the University Curriculum Review Committee (UCRC) and University Committee for Academic Policies (UCAP).  She also represents NBS at the National Business Education Accreditation Council (NBEAC-HEC) and heads accreditation teams to conduct program accreditation of business schools in Pakistan.  She re-designed the BBA curriculum and managed its transition from a three to a four year degree program in 2005-2006 and was also a part of the MBA curriculum review committee.  She has also been the UG Program Coordinator from 2003-2007 and later the MBA Program Coordinator from 2011-2013.  More recently she was actively involved with and instrumental in the design and launch of the MS HRM program at NBS from Fall Semester 2014.

With her background in HRM, and a Master’s degree from Quaid-i-Azam University (QAU), Pakistan, she completed her PhD in Business Administration from the Manchester Business School, University of Manchester.  Her dissertation was positioned in the context of Pakistan and revolved around issues of compensation, performance management systems and the employee psychological contract.  Further, her interests in research include HRM System Strength, Strategic HRM and compensation and rewards and her approach to research is largely qualitative in nature.  In the last five years, she has worked on various consultancy projects, has won research grants and has presented at numerous international conferences.  Additionally, she has supervised over 65 Research Projects and theses of graduating stude​nts who are at present, employed in well reputed multi-national and domestic organizations.  She has also been involved in numerous training programs which include Telenor Management Development Program, JAZZ leadership Academy and other notable national level, public and private organizations.

Dr. Asfia has made contribution to knowledge through various avenues that include delivering training sessions, consulting with organizations on industry specific problems, publishing of research articles, conducting research grant projects and supervising PhD, EMBA, MBA, MSHRM and BBA students in thesis / research projects.  Her core areas of interest include HRM System Strength, Strategic HR and Compensation.  Her PhD dissertation was titled: Changes in the pay structures and systems in the banking sector of Pakistan: Implications for a differentiated workforce and the employee psychological contract.

Consultancy Projects & Research Grants:

  • Women Entrepreneurs in Pakistan – Antecedents and Outcomes of Digital Entrepreneurship Research Project Grant of Rs. 2.342 million from HEC under TRGP Phase III (PI). 
  • Pakistani Youth and Family Values in the age of Cyber Technologies. Research Project Grant of Rs. 3.89 million from HEC under TRGP Phase II Grants (Co PI)
  • A Study of Sharing Economy, Platforms and Digital Transformation of Business in Pakistan. Project Grant of Rs. 0.435 million from HEC under SRGP (Co PI)
  • Research Project – ICT for Developing Women Entrepreneurship in Pakistan (in collaboration with Lancaster University Management School)
  • HEC IT Investments Assessment Study of Rs. 1.99 million Commissioned by the World Bank (Co PI)
  • HR Systems Consultancy Chenab Pvt. Ltd   Rs. 2.25 million
  • Conducted Employee Engagement & Work Satisfaction Survey for M/s Forward Gear Pvt. Ltd.  Rs. 0.857 million
  • Provided consultancy to start-up firms and NGOs like ResDev (Funded by USAID)
  • HR Systems Audit for INGO - CARE International

A list of the student supervised thesis / research projects / business projects from 2012 onwards is as follows:

S.No Submitted By​​ Thesis Topic​
​1 Rehan Ahmad Qureshi ​Performance Management Systems at Mobilink: Perspectives of Multiple Stakeholders
​2 ​Durdana Irshad ​Organizational Variables & HR Structures: Studying the Differences Between Theory & Practice
​3 ​Natasha Javed Talent Management; A Tool to Attract and Retain Company Talent
​4 ​Imran Ul Haq ​Determinants of pay and Benefit Structure in Privatized Company
​5 ​Zia Ul Haq Farani ​Link Between the Practices of Compe​​​​​​​nsation & Performance Appraisal & Employee Pay & Career Progression
​6 ​Sikander Hazir ​Workforce Transformation Through Organizational Breakfown Structure (OBS)
​7 ​Sikander Hazir ​Analysis of Strategic HRM Function in a Large Public Sector Firm
​8 ​Umer Janjua ​Performance Management System & Training & Development at a Traditional Organization
9​ Mamoon Hashim Administrative & Governance Processes in Provincial Police Department​
​10 ​Asad Hameed Qureshi ​Outsourcing Employees: Implication on Inducting & Managing the ALU Outsourced Employees
​11 ​Hira Anwar / Maria Salman ​One Stop HR Solution for SME's
12​ ​Fizza Tariq ​The Effectiveness of Talent Management Practices in the Organizations of Pakistan
​13 ​Syeda Saadia Saood ​Enablers/Constraints of Devolution and How It is Perceived by Organizational Actors
14​ ​Saira Khan ​Role of HR Managers as Strategic Business Partners: Exploring the relevant competencies, desirable acumen & challenges in partnering with Organizations
15​ ​Mehwish Ahmed ​Decoding the Management of Change
​16 ​Mirza Khalid Umar ​Student Motives for Enrollment in an MBA Program
17​ ​Tahseen Irum Khan ​Impact of Psychological Contract Violations on Employee Attitudes
18​ ​Hanee Tahir Kahlon ​Comparison Between Employee Engagement Practices Implemented by Zong & Mobilink
​19 ​Hamid Bilal Younis ​Role of Pay and Reward as an Antecedent for Determining Employee Commitment - A Survey Study of Fauji Cement Company Limited
20​ ​Shehab Farrukh Niazi ​Comparison Between the Pay Structures of Public Health Sector in Pakistan & UK
21​ ​Sheena Nasir ​Labour Law in Pakistan: Implementation & Implications in Telenor & HBL
22​ ​Maleeha Asghar ​Final Thesis Report: Determinants of Pay for Different Level of Employees​
​23 ​Muhammad Yaseen ​The Change Management in Public Sector: A Case Study of NBP
24​ ​Sobia Nasreen ​Perceived Organizational Support and Employee Turnover Intertions: A study on zong CMPak
​25 ​Maryam Masud ​Drivers and Enablers of Employee Engagement
26​ ​Adnan Babar Reshi ​Determinants of Reservation Wage in Pakistan
27​ ​Anam Ehtesham ​Impact of Workplace Environment on Creative Self-Efficacy and Employee Creativity - Moderating Role of Employee Voice - Pakistan's Media Sector Analysis
​28 ​Sarah Humayun ​Exploring Perspectives and Attitudes that Influence Workplace Inclusion of Persons with Disabilities
​29 ​Ayesha Nawaz ​Role of Perceived Terror Threats and Support Sources in The Adjustment of Expatriates  in Context of a High - Risk Country
30​ ​Saman rehman / 
farwa Batool /
Asia Mehmood / 
Saqib Ul Haq Babar
​Development of Performance Management Systems at COMSATS Internet Services
31​ ​Jawad Ahsan ​Antecedents of Collective Organizational Engagement and Role of Strategy Implementation in Large Size Organizations
​32 ​Aroosha Khalid ​Women in Leadership Positions: The Issue of Perceived Authenticity
​33 ​Shamsher Farooq ​Addressing the Challenges in Evolution of HR Function to Become a Strategic Business Partner
​34 ​Abdullah Saeed ​A Study of Barriers to Employee Engagement in Telecom Sector
35​ ​Kanza Nadeem ​Mapping the HRM practices of SMEs in Pakistan
​36 ​Sunnia Farrukh ​Influence of National Business System of Pakistan on HRM Practices


  • Khan, N.U, Bhatti, M.N, Obaid, A. Sami, A. and Ullah, A. (2019).  “Do Green Human Resource Management Practices Contribute to Sustainable Performance in Manufacturing Industry?’ International Journal of Environment and Sustainable Development.
  • Shillamkwese, S., Tariq, H., Obaid, A., Weng, Q., and Garavan, T.  (2019).  It’s Not Me it’s You:  Testing a Moderated Mediation Model of Subordinate Deviance and Abusive Supervision through The Self-Regulatory Perspective.  Business Ethics A European Review. Vol. 29:1, pp. 227-243
  • Tariq, H., Weng, Q., Garavan, T., Obaid, A., and Hassan, W. (2019). Another Sleepless Night:  Does a Leader’s Poor Sleep Lead to Subordinate’s Poor Sleep?  A Spillover / Crossover Perspective.  European Sleep Research Society. Vol. 29:1
  • Kalyal, S., J., Ashraf, D., and Obaid, A (2019).  “Role of Stability and Ownership Structure in Determining Efficiency of US BHC’s.  Business and Economic Review. Vol 11:2, pp. 19-43
  • Obaid, A., Rahman, S., Mehmood, A., and Kayani, N. (2019).  COMSATS Internet Services:  Design and Implementation of a New Performance Management System.  Asian Journal of Management Cases.  SAGE Publications.
  • Saqib, Z., Khan, M., Obaid, A., (2019).  Jinnah Foundries A Lesson in Change Management & HR Restructuring.  Richard Ivey School of Business Foundation. Product no. 
  • Rizwan, S., Obaid A. and Ashraf, D (2018).  Does the Participation in CSR Activities Enhance Information Diffusion? Evidence from US Firms. Pakistan Journal of Commerce and Social Sciences. Vol. 12:1, pp.1-28.
  • Rizwan, S., Obaid A. and Ashraf, D (2017).  The impact of corporate social responsibility on default risk:  Empirical evidence from US Firms. Business and Economic Review. Vol. 9:3, pp. 36-70. 
  • Rizwan, S., Obaid, A. and Ashraf, D (2016).  The impact of social capital on financial reporting: a dynamic panel model of the auditors’ trust and corporate social responsibility by US firms.  Pakistan Journal of Social Sciences. Vol. 36: 2, pp. 1045-1057.
  • Obaid, A. and Janjua, U., (2015).  Attock Refinery Limited. Richard Ivey School of Business Foundation. Product no.  9B15C034

  • Conference Papers​

  • Khan, N.U, Saufi, R. A., and Obaid, A.  (2019). Do Green HRM Practices Really Matter in Shaping Sustainable Performance Among ISO14001-Certified Malaysian Manufacturing Firms: A Mixed-Method Approach.  International Conference Business Management (ICBM 2019) at Monash University, Australia. 
  • Shah, U., Obaid, A., and Hayes, N., (2019).  Studying Gender and Entrepreneurship in the Context of Pakistani Women form Urban and Poor Regions. 11th International Critical Management Studies Conference.  The Open University, UK. 
  • Kalyal, S., J, Ashraf, D., and Obaid, A., (2019).  Franchise Value and Bank Risk:  A New Perspective with Regulations & Ownership.  International Conference on Economics and Business Research. Toronto, Canada. 
  • Babar, S., Obaid, A and Ashraf, D (2017). Impact of ownership structures and regulations on Bank efficiency: empirical evidence from US Banks. Global Finance Conference 2017, Hofstra University, New York.
  • Khalid, A., and Obaid, A., (2017). Women in Leadership Positions: The Issue of Perceived Authenticity and Effectiveness. British Academy of Management Conference, Warwick University, U.K.
  • Nawaz, A., and Obaid, A., (2017). The Role of Perceived Terror Threats and Support Networks in the Adjustment and Performance of Expatriates in High-Risk Country Environment.  British Academy of Management Conference, Warwick University, U.K. 
  • Humayun, S., and Obaid, A., (2017). Addressing Stereotypes: Exploring Perspectives and Attitudes that Influence Workplace Inclusion of Persons with Disabilities.  British Academy of Management Conference, Warwick University, U.K. 
  • Rizwan, S., Obaid, A. and Ashraf, D (2016). The Impact of Corporate Social Responsibility on Default Risk: Empirical evidence from US Firms. World Finance Conference, Saint John’s University, New York​

  • Professional Workshops / Seminars / Conferences Attended​

    6th Deans & Directors Conference, NBEAC, Lahore​​​​

    ​Apr 2019

    Attended training on Assurance of Learning by AACSB​​

    ​Mar 2019

    ​Conducted NBEAC trai​​​​​​ning for Senior Evaluators

    ​Feb 2019

    Conducted NBEAC training on Mentorship​

    ​May 2018​

    ​Conducted Accreditation visit of Fudan School of​ Management, Shanghai as Member EFMD Team 

    ​Oct 2017

    ​Conducted Understanding and Preparing for Accreditation Workshop for NBEAC

    ​Jul 2017

    ​USAID Women Leadership in Trade Policy: Advocacy and Proposal Writing Workshop (Round II)

    ​Jul 2017

    ​4th Deans & Directors Conference, NBEAC, Islamabad

    ​Feb 2017

    ​USAID Women Leadership Development Program

    ​Jan 2017

    ​Design Thinking Workshop

    ​Dec 2016

    One Belt one Road Workshop Xian, China​

    ​Nov 2016

    3rd Deans & Directors Conference, NBEAC, Lahore​

    ​Feb 2016

    ​Panelist at SHRM Forum Pakistan

    ​Jan 2016

    ​NBEAC Evaluators Workshop

    ​Apr 2014

    Workshop on writing research proposals for funding agencies by Fulbright Specialist​

    ​Apr 2014

    1st Deans and Directors Conference organized by NBEAC​

    ​Jan 2014

    ​Presented at Manchester Business School Annual Doctoral Conference

    ​Apr 2009

    ​Post graduate Teaching Certificate Training at Manchester Business School

    ​May 2008

    Presented at Manchester Business School Annual Doctoral Conference​

    ​May 2008

    ​Seminar on Changing Business Realities & Leadership Responses by Prof. Dave Ulrich

    ​May 2007

    Conference by Association of Management Development Institutions of Pakistan​

    ​July 2006

    2 Day Conference on The Changing Role of HR​

    ​July 2006

    Workshop on Creative Teaching Methods – NIMS​

    ​Jan 2006

    South Asia Professional Exchange Training​

    ​Program in Entrepreneurship, Phase II, Ahmedabad, India.

    Jan 2006​

    South Asia Professional Exchange Program Phase I,​

    ​Rady School of Management, San Diego, California

    ​Dec 2005

    5 Day Workshop on Entrepreneurship – NIMS​

    ​Sep 2005

    Workshop on Case Teaching Method​

    July 2005​

    ​Seminar on Gender Equality

    ​Apr 2004

    ​Research Methodology Workshop

    ​May 2003

    ​Seminar on Role of Women in Management

    ​Mar 2003


    Dr. Asfia has vast teaching experience spanning over 17 years.  She has taught at all levels​ that include EMBA, MBA, MS HRM and BBA.  She has designed different types of courses such as those that are focused on experiential learning, research, lecturing etc.  Following is the list of courses taught:

  • Organization Behaviour
  • Organization Theory & Design
  • Management
  • Human Resource Management
  • Compensation & Benefits
  • Performance Management
  • Seminar in HRM
  • HRM Strategy & Practise
  • Reward Strategy​
  • Dr. Asfia Obaid has prolific experience with the industry through engagement at different forums, research and consultancy work.  In addition, she is also a member of many national level professional bodies listed below:

  • Peer Reviewer for National Business Education Accreditation Council  (HEC)
  • Subject Expert HEC NCRC for Business Administration
  • Member Board of Studies, CECOS University 
  • Member Board of Studies, Foundation University
  • Member Advisory Board FAST University
  • Member Board of Studies, Faculty of Management Science at Center For Advanced Studies in Engineering (CASE) Islamabad till January 2018
  • Member Selection Board of Management Sciences Department, Government Sadiq College Women University Bahawalpur till November 2018
  • Association of Management Development Institutions of Pakistan 
  • South Asian Forum for Entrepreneurship, Education & Research​