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Head of Department Message

For the past many years, the department of International Business and Marketing (IB&M) at NUST Business School (NBS)  has enabled many students in mastering the craft of research and narratives that connects consumers with products, services and perspectives to marketing. Here at NBS, students experience powerful stories happening in the world of International Business and in particular Marketing.

Our curriculum is equitable in term of theory learning and industry-focused problem solving. We cover broad based topics like Digital Marketing, Marketing Analytics, Post Modern Marketing, Branding and Communication, Sales Marketing and International Business Analytics. These courses are taught with ingenious teaching methodologies which includes case cracking, seminars, internships and research based industry projects. It helps students to develop analytical, research, teamwork and strong presentation skills.

The backbone of our success is our faculty who excel internationally in research and in their proficient teaching skills / methodologies. Our faculty members make every effort, day and night to groom young individuals into innovative maketeers, who would excel on a National & International level. We believe that the future marketeer has to understand the customer from a broad based perspective and such he has to deal with complexity, technology and uncertainty.

We would encourage you to embrace a wealth of resources at our H-12 campus with some of the best professors and support staff.

“Let us Mind your Business!”