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About Department

Marketing matters a great deal whether it is related to choosing the tune of a glitzy cellular advertisement or
conducting consumer research behind the features of a credit card. Driven by the spirit to excel, the International Business and Marketing (IB&M) cluster at NBS goes beyond classic theories and models in explaining contemporary business concepts by adopting a pedagogy that blends practical cases, lectures, and multi-model exercises. Within its framework, IB&M is considered a recognized leader in Pakistan, as acknowledged in a survey undertaken by Pakistan’s foremost job portal rozee.pk (The News on July 5th,, 2009). Enhancing corporate competitiveness and delivering superior customer value is the starting point for students. Through lectures, case studies (local and international) and classroom discussions, an environment of continuous learning and value addition is created. The learning culture in IB& M is defined by analytical rigour and challenging thought processes. Over the last three years, the cluster has hosted three very important national seminars on the following themes:

  • Branding Corporate Pakistan
  • Media and Marketing
  • The Importance of Branding in Sensitive Markets
Under its external lecture series, the department invites renowned guest speakers from the corporate sector. Talks
were recently delivered by top professionals and leaders from Proctor & Gamble, Unilever, U-fone, Mobilink, Telenor, Coca- Cola, Pepsi, Nestle, Engro Foods, Askari Commercial Bank, United Bank Limited, Bank Al-Falah and Deutsche Bank. NBS faculty is known for conducting cutting-edge research that contributes a great deal to the academic understanding and practical learning of students. IB&M cluster has a team of 6 full-time faculty members with impressive academic credentials and global experience in consumer behaviour, market research, brand management, advertising, pricing, new product development, electronic marketing and international marketing.