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Dr. Muhammad Adnan Waseem
Assistant Professor
International Business & Marketing

National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Tel : +92-51-90853106

Brand Transgression, Services Marketing, International Marketing, Relationship Marketing

PhD (International Marketing) - Monash University; MS (Management) COMSATS Institute of Information Technology.

Before joining NBS in August 2019, Dr. Waseem worked as Lecturer at COMSATS Institute of Information Technology for almost four years and taught at undergraduate and postgraduate level. He has also worked at University of Central Punjab as lecturer and University of Sargodha as visiting faculty.

​Dr. Waseem’s research interest lies in the areas of Relationship Marketing, International Marketing, Service Marketing and Brand Transgression.

  • ​Waseem, M. Ad. (December, 2013). Holy Quran; the Ultimate Source of Knowledge Management; A Comparison Between KM Functional Model and IKM Functional Model. World Applied Science Journal, 28(2), 216-222.
  • Kamal, M. F., Waseem, M. Ad. and Mujtaba, B. G. (June, 2013). Comparative Analysis of the Effect of Attendance on Academic Performance of Management and Finance Course Students. World Applied Science Journal, 24(12), 1651-1655.
  • Waseem, M. Ad., Mujtaba, B. G. and Kamal, M. F. (April, 2013). Cultural Dimensions and Theories of Public Relations: A Study in the Case of Pakistan. European Journal of Scientific Research, 99(3), 452-460.
  • Waseem, M. Ad., Mujtaba, B. G. and Shakir, H. (March, 2013). Suggested Mechanisms for Producing Quality Research at Higher Educational Institutions in Pakistan: A Study of Systems, Structures, Culture, and Leadership Challenges. International Journal of Learning and Development, 3(1), 191-212.
  • Waseem M. Ad., Shafiq A., Hijazi S. (December, 2012). Customer satisfaction factors in Pakistani internet users market.  Journal of Asian Developmental Studies, 1(3), 19-27.
  • Ali S. M., Waseem M. Ad., Zaman K. (December, 2012). Linking knowledge management practices and the organizational performance of Pakistan’s telecommunication, Management Sciences Letters, 2(2), 2929-2938.
  • Iqbal M., Waseem M A. (May, 2012). Impact of Job Stress on Job Satisfaction among Air Traffic Controllers of Civil Aviation Authority: An Empirical Study from Pakistan, International Journal of Human Resource Studies, 2(2), 53-70.
  • ​Teaching Marketing Management to Undergraduate & Postgraduate programs.