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Mr. Kashir Asghar
Assistant Professor
International Business & Marketing

National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Tel : +92-51-90853100, PA: +92-51-90853101

Post Modern Marketing, Critical Marketing,Place Marketing, Services Marketing,Branding and Communication

M.Sc Marketing, University of Leicester, UK. MBA Marketing, Mohammad Ali Jinnah University,Pakistan


Mr. Kashir Asghar's experience lies in the fields of Post Modern Marketing and Place Branding. He has conducted extensive research on Pakistan from a post-modernist and place marketing perspective. He also delivers lecture on these topics. He has taught and continues to teach several Marketing courses including Services Marketing, Branding and Communication, Marketing Research, Principles and Practices of Marketing, Marketing Strategy, Advertisement & Promotion and Case Studies in Marketing. His research and consultancy focus on the marketing/ branding of cities and the marketing of heritage destinations, including market research and strategy formulation for branding cities. His research interests include all forms of branding, tourism development and the application of marketing in developing a strategic competitive advantage from a place branding perspective.

INTERESTS / Specialties:

1. PLACE MARKETING: Place, Regional and City Marketing, Place and City Branding, Destination Branding, Heritage Marketing, Marketing Food, Adapting various forms of art to Place Marketing.

2. MARKETING: Principles and Practices of Marketing, Branding and Communication, Services Marketing, Marketing Research, Strategic Marketing, Post Modern Marketing and Critical Marketing.​​

  • ​Post Modern Marketing
  • Critical Marketing 
  • Place Marketing 
  • Services Marketing  
  • Branding and Communication  ​
  • Going Green - Technical note Ref# 516-0046-5
  • Qmobile - I have got the power case study Ref# 516-0039-1​
  • Harrypotterization – Book  ISBN # 978-3659356889.
  • Tribal Marketing – Book ISBN # 978-3659572968.
  • Hyperreality – Book ISBN # 978-3659573316.
  • Suit-up – Book ISBN # 978-3659611377.
  • Disneyization of Restaurants – Book ISBN # 978-3659579493.
  • Branding Pakistan – Book ISBN# 978-3844381153.
  • Corporate Re-branding Published Technical Note Ref# 512-088-6
  • Red Bull Gmbh Marketing Strategy Technical Note Ref# 512-076-6.
  • Adam Revo Case Study Ref# 512-079-1.
  • A Happy Christmas Case Study Ref# 512-078-6.
  • Scanning L’Oreal’s Marketing Environment Technical Note UK 2012 Ref# 512-081-6.
  • Evaluating the four unique Characteristics of Services Marketing Technical Note Ref# 512-080-6.
  • Netnography – a critical review Technical Note Ref# 912-026-6.
  • The Role and Impact of Word of Mouth Marketing in the 21st Century Technical Note Ref# 512—077-6.
  • Jan 2012 - Aug 2015: Senior Lecturer/Research and Internships Coordinator - Bahria University Islamabad Campus 
  • Jan 2006 to June 2009: Visiting Faculty member - Mohammad Ali Jinnah University Islamabad Campus
  • Jan 2006 to Dec 2006: Lecturer - University of Central Punjab - PCIT
  • Oct 2008 - Dec 2011: Assistant Manager Corporate/ HR - Fauji Kabirwala Power Company  
  • Sep 2007 - Oct 2008: ​Regional Marketing Coordinator - Warid Telecom
  • Jan 2007 - Sep 2007: Assistant Director Marketing/HR - Indus Group of Colleges 
  • Aug 2003 - Sep 2003: Intern - Askari Commercial Bank