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Ms. Rabeel Khan
Assistant Professor
International Business & Marketing

National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Tel : +92-51-90853118

Marketing Research

MS Marketing Research, Michigan State University, USA. BE Telecommunication Engineering, NUST


Ms. Rabeel has done her specialization in Marketing Research from Michigan State University, USA. During this time, she served as a business and market research consultant with various companies.

At NUST Business School, she is involved in teaching, research and administrative duties. She teaches at both undergraduate and postgraduate levels. Her current research is focused on Marketing Analytics, Digital Marketing and Data Mining & marketing Applications. She has also served as Program Head for BBA from 2016-17. She has undertaken initiatives related to BBA curriculum revision and Student Development. Currently, as focal person for international collaborations, Ms Rabeel is looking after collaborations of NBS  with foreign universities and facilitating student exchanges.

Research Consultant, Eli Broad College of Business, Michigan State University, USA


  • Effects of counterfeiting on luxury brands
  • Effect of counterfeiting on the drug industry
  • Research on diffusion patterns of five product categories: The Automobile, The Washing Machine, The Telephone, The Fax Machine, and the Diesel Locomotive.
  • Chrysler Call Center Loyalty: Assessing the Effects of Call Center Interactions on Attitudinal Loyalty
  • Digital Marketing
  • Marketing Analytics
  • Data Mining
  • Marketing Research
  • Product development
  • Product Diffusion
  • Customer Satisfaction and Post Purchase Intentions
  • Consumer Adoption of new technologies
  • Paper Title: "An Evaluation of User Satisfaction with 3G services in Pakistan"

    Author: Rabeel Khan

    Published in the conference proceedings of the 32nd Annual Euro-Asia Management Association (EAMSA) Conference held from 28th-31st oct 2015 in London, United Kingdom.​

    UG courses:

  • Principles of Marketing
  • Strategic Marketing
  • Services Marketing
  • ​New product Development and Design
  • Direct Marketing
  • International Business
  • International Business​
  • PG courses:

  • Digital Marketing Strategy​
  • Marketing Management​

  • Eli Broad College of Business, Michigan State University

    Research Assistant

    East Lansing, MI, USA

    January-December 2012

  • Worked on product diffusion research with Dr. Roger Calantone, The Eli Broad Chaired University Professor of Business

    Chrysler Group LLC

    Project Manager

    Auburn Hills, MI, USA

    September 2011-December2011

  • ​Worked on the project "Call Center Loyalty: Assessing the Effects of Call Center Interactions on Attitudinal Loyalty"

    Harbor Homes LLC

    Market Research Specialist

    Thomasville, Georgia, USA

    July 2011-August 2011

  • ​Research on the company's prospective client: "Tractor Supply Company"

    Catalyst Strategic Web Solutions  

    Market Researcher

    Melbourne, Australia

    July 2011-August 2011

    Preparation of a database of five hundred businesses for the company's Prospective client "Kyma Restaurant"


    5.       Genroe
    Data Analyst
    Sydney, Australia
    June 2011-July 2011

    ·         Conducting Survival Analysis on customer data to find out which variables drive attrition


    6.       SR Education Group                                                         Research Assistant
    Seattle, USA
    April 2010-September 2010

    ·         Managing SR Education Group’s online marketing campaign


    7.       Envision International                                                        Market Research and Product Design
    April-May 2010

    ·         Market research & electrical design for an Aerospace product



    8.       Hanceys Turf                                                        

    Market Research
    Sunshine Coast, Australia
    February-April 2010

    ·         Market research onTenant Screening Services in US

    ·         Research report on Turf Sustainability in Australia

    ·         Research report on Business Automation of Hanceys Turf


    9.       Frank Schaefer, Fish-in-Booze                                                          Market Research and Analysis
    Darlinghurst, Australia
    Oct 2009-April 2010

    ·         Conducting a market survey of architectural firms in US

    ·         Developing a website that gives advice to first time home buyers in USA

    ·         Market Analysis of restaurant/pub business in Colombia


    10.   Q2results Consulting & Internet Marketing
    Social Media Link Building-Video Marketing
    Media, PA, USA
    June 2009-April 2010

    ·         Video and other content submission to generate incoming links to SEO websites

    ·         Using software to open social media and social network marketing accounts

    ·         Profile optimization for link building


    11.   Awecomm Technologies
    Web Research
    Troy, MI, USA
    May-Nov 2009

    ·         Research on health insurance for college students in US

    ·         Research on health insurance status of all US states

    Other health insurance related topics like pre-existing conditions, co-insurance etc.​