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Ms. Ayesha Pervaiz
International Business & Marketing

National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Tel : +92-51-90853115

Marketing/ Finance

MBA (Quaid-e-Azam University) Pakistan

Ms. Ayesha is a graduate (MPA/MBA, Marketing /Finance) of Quaid-e-Azam University Pakistan. She has been teaching at NBS for 18 years. During this time, she has taught extensive courses to BBA, MBA and EMBA students. She has written and published case studies and research papers. Her teaching is complimented by students of the university and trainees who attend her traininng sessions (both national and international level) in NBS. She has hands on experience of managing student affairs, placements and organising Job Fairs and Industry interactions at NBS.

“Trust Development in International Joint Ventures” for KINGS College London, University of London, UK.

  • ​International publication, A Case-study, titled “The proof of pudding is in the eating, or so is believed by the Pakistani cereal consumers”, published in European case clearing house, ECCH (Ref: 506-180-1, in Oct 2006.
  • International publication titled 'The Brand Striving out Competition, Nirala Sweets case', published in ECH (Ref. 507-094-1, in Aug 2007. 
  • Research paper titled 'Impact of the E-learning package on the quality of student learning experience' presented in European and Mediterranean Conference on Information Systems 2009 (EMCIS2009) Jul 13-14, 2009, Izmir, Turkey.​
  • ​NUST Business School, Islamabad

    • Oct 2010 - Present: Lecturer & Trainer, NBS
    • Apr ​2013 - Nov 2015: Chairperson Student Placement Office, NBS
    • ​2005 - 2010:  Vice Chairperson Student Affairs, NBS
    • 2000- Present: Faculty International Business & Marketing, NBS
    • 16 year’s Teaching, Training, Administration and ​Research handling experience.
    • Arranging annual Job Fairs, Corporate interaction events , r​ecruitment drives at NUST Business School
    • Managing strong corporate relations across all sectors for enhanced student placements and business school brand recognition .
    • Teaching/Training and Research faculty of Exec MBA , include full time employees of Key Corporate companies of Islamabad (Telenor , Mobilink , Ptcl ,Ufone ,PTC, Loreal Pakistan, British High Commision etc) and Armed forces 
    • Teaching and research supervisor of MBA Specialisation, BBA (Hons.)
    • Research internationally published and in progress 
    • Persuasive presentation skills, both written and verbal

    Teaching following UG & PG courses in NBS:
  • Integrated Marketing Communications
  • Brand Management
  • Customer Relationship Management
  • Global competitive strategy
  • Global marketing Management
  • Competitive Intelligence Marketing (CIM)
  • International business Management (IBM)
  • Strategic marketing management 
  • Marketing management 
  • Management principles 
  • Marketing theories and practices
  • Services Marketing

  • Sep 2011: Developing Effective Marketing Strategies, Singapore Institute of Management (SIM), Singapore.
  • Nov 2009: International HRM Conference, Karachi.
  • Aug 2008: Training workshop on 'Corporate Governance' by Dr. Martin Steindl, Program Manager PEP-MENA Corporate Governance Program (IFC).
  • May 2007: Training course on 'Marketing Strategy', MARKSTRAT at Lahore University of Management Sciences (LUMS).
  • Apr 2007: Interactive and certified session with Philip Kottler on 'Holistic Marketing Paradigm', Bahria University, Islamabad.
  • Dec 2006: Global Business Opportunities for Pakistani Companies,  by Dr. Tariq Anwar at NBS (NUST).
  • Mar 2006: MARCON, International Marketing Conference, Lahore.
  • Jan 2006: Workshop on 'Innovative and Creative Teaching Methods', by Dr. Tariq Anwar at NBS (NUST).