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Ms. Sadaf Taimoor
International Business & Marketing

National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Tel : +92-51-90853109

Consumer Behavior,  Sustainable Marketing,  Branding

MSc Marketing & Strategy, Warwick Business School. University of Warwick, UK BBA- Marketing & Sales, Institute of Business Administration (IBA), Karachi

Ms. Sadaf Taimoor is a seasoned educationist with a rich experience of teaching undergraduate and post graduate students. She has been associated with the Institute of Business Administration (IBA) Karachi from where she undertook her bachelors degree. She then went on to the prestigious Warwick Business School, UK from where she pursued her Masters In Marketing and Strategy.

Her research interests include gender based marketing, consumer behavior and the use of marketing to do social good in emerging markets. She has been zealously working towards her research goals and was the winner at this year’s 25th Annual CEEMAN/EMERALD case writing competition. Her project for the Pakistan Agricultural Research Council (PARC) on understanding the institutional constraints in promoting agri- tourism in Pakistan has been short listed for the second round.

With a strong will to excel in academics Ms. Taimoor is vehemently working towards pursuing her PhD in Marketing/consumer behavior in years to come.

Consumer Behavior, Societal Marketing and Branding

  • Taimoor, S. and Hameed, M. (2019), "It’s everybody’s business, Period", Emerald Emerging Markets Case Studies, Vol. 9 No. 2 Available at  
  • Conference Publication

  • Taimoor, S., & Tariq, B. (2019). Reevaluating Gender Role and Identity in the Contemporary Pakistani Society: An application of the BEM Sex Role Inventory (BSRI). Paper presentation at the 2nd LUMS International Interdisciplinary conference on Gender, Work and Leadership, Lahore, Pakistan, held on 27-28 April 2019
  • Tariq, B., & Taimoor, S. (2019). Generating Marketing outcomes through internet of things. Paper presentation at the Production Operation Management Society, Washington DC, USA, held on 2 May-6 May 2019
  • Principles of Marketing ​(BBA)
  • Marketing Analytics (EMBA)
  • Strategic Marketing (BBA)
  • Public Relations and Media relations ( BBA)
  • Corporate Media Strategy and Tactics
  • Fundamentals of Marketing
  • Visiting Lecturer NBS
  • Visiting Lecturer- Iqra University
  • Visiting Lecturer- Air University
  • Marketing Coordinator, CDSS