Ms. Sadaf Taimoor is a seasoned educationist with a rich experience of teaching undergraduate and post graduate students. She has been associated with the Institute of Business Administration (IBA) Karachi from where she undertook her bachelors degree. She then went on to the prestigious Warwick Business School, UK from where she pursued her Masters In Marketing and Strategy.
Her research interests include gender based marketing, consumer behavior and the use of marketing to do social good in emerging markets. She has been zealously working towards her research goals and was the winner at this year’s 25th Annual CEEMAN/EMERALD case writing competition. Her project for the Pakistan Agricultural Research Council (PARC) on understanding the institutional constraints in promoting agri- tourism in Pakistan has been short listed for the second round.
With a strong will to excel in academics Ms. Taimoor is vehemently working towards pursuing her PhD in Marketing/consumer behavior in years to come.