Today, Pakistan faces many challenges, one of which lies in the hugely untrained and under-developed workforce and the outdated skill-set of graduates undertaking professional education as well. This is largely due to the disconnect between the industry and academia. Therefore at NBS the BBA curriculum has been updated to better suit the desired skill set requirements of the industry and to achieve better alignment with the overall university’s and the school’s mission and vision.
The main features of the BBA curriculum include greater exposure of students with courses in the areas of humanities and social sciences which is in line with the global trends at the undergrad level, enhancing flexibility and choice for students in selecting the business elective courses and widening the pool of business electives. The courses in humanities and social sciences have been increased in an attemptto broaden the intellect and knowledge base of students by exposing them to subjects like Philosophy, Psychology, Sociology, International Relations and History to name a few.
In their final year the Students can pick any business elective from multiple streams that include General Managment, Human Resource Managemnt, Information Technology, Operations and Technology Managemnt, International Business & Marketing and Finance & Investment. They can register for electives across different streams and do not need to take all four electives from the saem stream. New core courses have been introduced to familiarise students with tghe role of technology in business and society and to equip them with an enhanced skill set for better decision making & analysis
To prepare professionals with requisite business skills, entrepreneurial spirit and social conscience to fulfill the needs of the industry and community
Program Objectives and Outcomes
objectives of the BBA programme are to inculcate in students:
A baccalaureate-level knowledge of
Understanding of the macroeconomic
environment, of state of industries and of the functional areas of different types of organizations.
The ability to identify, formulate, and
solve business problems using appropriate methodologies and tools (quantitative
as well as qualitative).
The ability to communicate and perform
effectively in teams.
An appreciation of professional and