BS-Mass Communication programme focuses on the study of social implications and responsibilities of the mass media, andunderstanding of the processes of communication and a fundamental knowledge of mass communication techniques andprocedures. The programme provides students with a broad background of the social milieu in the changing world, which is a vital aspect of contemporary life and essential to those entering careers in mass communication. The coursework following the HEC criteria concentrates on the areas of electronic media, print media, advertising and public relations and media management.
The newly established Department of Mass Communication will facilitate students with state-of-the-art computer workstations and other digital equipment as per our students’ areas of interest.
The importance and permeation of media in our daily lives can neither be ignored nor taken for granted. Given the rolecommunication plays in today’s Information Age, the demand for mass communication specialists has witnessed a dramaticincrease. Graduates of this degree can pursue careers in the following fields:
Advertising and public relations