We are living in an age of information explosion where technology has revolutionized information handling and where we can use, preserve and convey any amount of data, anywhere in the world. This, in turn, is fundamentally re-shaping major aspects of our globalised society. Today, information and its communication is becoming the centre of economic activity and as much a factor in production as capital, labour or land. Hence, it is inevitable that we need to train our youth for the challenges of the information age in order to survive and develop and progress.
The Department of Mass Communication, encompasses a wide variety of disciplines, starting from the basic perspectives of the field of Mass Media and Communication and moving on to explore each area of the discipline through broad exposure to industry and practical assignments alongwith added emphasis on media research methods. The focus is on analytical and historical perspectives. The programme develops in students the ability to assess the roles and effects of mass media on society and life, and helps them gain specific media production skills through extensive practical work. The programme starts by developing a fundamental understanding of the subject in students by teaching them about the history, values and structure of mass communication in Pakistan and abroad. Students are then trained to analyse the effects of electronic and print media in order to enable them to evaluate media effects on public policy, as well as the impact of public policy on the media. In addition to core courses, students must take some approved media methods/ research courses in social sciences and a number of electives offered in other disciplines such as Anthropology, Sociology, Political Science, Linguistics and Journalism.