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Head of Department Message - Mr. Jawwad Zaidi

It has been a long and strenuous, yet fruitful journey for the Industrial Design program at SADA and it gives me immense pride to lead this program which has become a renowned space for immensely talented, prospective Industrial Design students and home to some of the best design faculty in the country.

What started off as a concept of a design school in 2012, with collaborative support from the Middle-East Technical University (METU), Ankara, has now progressed on to becoming a fully-functioning degree program with design graduates working in the industry all over Pakistan, as well as making their mark abroad by securing admission into international institutes of higher design education. 

Industrial Design is a field which in itself has the potential to change the fortunes of a nation by bringing in new economic paradigms and concepts that solve problems at a very basic and human level, it is for this reason that problem-solving, design-thinking and ideation are key skills demanded by an ever-increasing number of businesses, corporations and especially entrepreneurial start-ups. 

The projects conceptualized and presented by SADA graduates are the result of countless hours of research, ideation and design iterations and present an attempt at tackling key issues relating to the domains of everyday Product and Systems Design, whether it is furniture, home-appliances, transportation design, or a range of new innovative concepts. 

I extend my gratitude to the principal, Ar. Sikandar Ajam Khan, for giving industrial design an opportunity to grow in the most adverse of conditions and to all those who have helped this program flourish in any way and in particular the visiting jurors and design faculty, which has played an important role over the years in bringing the design students to an international level.