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NUST Incubatee makes it to the GEW 50 2014

TalLee, a startup founded by Rafi Imran Amjad, an undergraduate student at NUST, has been selected as one of the Top 50 startups of the world in the Global Entrepreneurship Week (GEW) 50 2014 list.

Each year, the Global Entrepreneurship Week recognizes the Top 50 ventures from around the world in the “GEW 50” list. This year, more than 600 startups from 38 countries competed for the GEW 50; however, startups from only 24 countries were selected, Pakistan being one of them. TalLee holds the prestige of being the only company from Pakistan to be selected for the GEW 50 2014.

TalLee is a GSM-based Doorbell. It is a stand-alone unit which can be easily installed at the door, just like an intercom. When pressed, it connects the person at the doorstep to the owner’s cell phone through a call. The owner is able to receive the call irrespective of location. An inbuilt battery back-up provides cover for load-shedding hours. The TalLee bell can be ordered at

Rafi founded the company in April 2014 after winning the Top Innovator Award at Google’s Islamabad Startup Weekend, a 54-hour entrepreneurial competition that begins with a round of idea pitches and requires contestants to go through various stages, such as producing proof-of-concept prototypes, business models, go-to-market strategies, and, eventually, sustainable businesses. Following his success in Google’s entrepreneurial challenge, he was offered incubation space at NUST Technology Incubation Center (TIC). 

In August 2014, Rafi also represented the company as a Delegate of Entrepreneurship at the Harvard Project for Asian and International Relations (HPAIR) in Tokyo, Japan.

Rafi, a final-year student of Mass Communications at NUST School of Social Sciences & Humanities (S3H), hopes that this is one of the many successes to come for TalLee.

National University of Sciences and Technology H-12, Islamabad, Pakistan
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