Being a member of the diverse and vibrant NUST community is a uniquely transforming experience. The institution’s foundations are firmly entrenched in the spirit of lifelong learning and enquiry, critical thinking, and an urge to serve the nation.

The NUST brand stands for prestige and excellence. The brand enjoys recognition, ownership, loyalty and recall amongst our target market and the community at large, so much so that it has found a well-acknowledged niche for itself in the global arena. Succinct and true-to-NUST-image depiction of the university’s astounding journey through a shared and well-thought-out visual identity and diction is critical to achieving its futuristic vision. The NUST Marketing & Communications (M&C) Dte thus strives to reinforce and enhance the brand’s identity and image, drawing upon the set of creative and synchronised branding principles and guidelines. The ultimate aim of these endeavours is to ensure our brand has an instant and lasting recall amongst all stakeholders and target audience, including students, prospective students, alumni, industry, donors, Government, international partners, and so on.

The NUST Brand Book is an attempt to streamline collective efforts of the NUST community to visually reinforce our identity, and is designed to serve as a manual for the promotion of NUST’s brand image through conventional and unorthodox vehicles. The book comprises guidelines for usage of NUST logo, colour palette, typeface recommendations, and much more.

We invite you to acclimatise yourselves with these guidelines, and join us in promoting a unified NUST identity!


NUST signature is a combination of the lettermark “NUST” and the symbol of rising sun, sunrays and the birds spreading out to the four corners of the world, symbolising the quest for spiritual gratification through knowledge and wisdom.

To be used in all communications including print/digital collateral and out-of-home advertising.

Signature with Tagline to be used on:

  1. Print advertisements
  2. Magazines/newsletters/journals
  3. Brochures/flyers
  4. Banners/posters/brandwalls
  5. Web and social media banners
  6. Streamers
  7. Standees
  8. Billboards
  9. Outdoor/indoor branding
  10. Official merchandise (t-shirts, mugs, keychains, etc)

Signature with Tagline to be used on:

Media comprising of small canvases such as web and social media banners specifically Facebook/Instagram stories and posts.

  1. Banners/posters/brandwalls
  2. Video content
  3. Outdoor/indoor branding
  4. Official merchandise (t-shirts, mugs, keychains, etc)


The NUST signatures should be used as graphic files and not created from scratch. These signatures may not be altered or changed in any way. This includes altering colour or proportion, distorting the signatures as well as adding or changing additional words or symbols. Do not create, recreate or personalise additional files. created from scratch. These signatures may not be altered or changed in any way. This includes altering colour or proportion,  distorting the logo as well as adding or changing additional words or symbols. Do not create, recreate or personalise additional files.


The official seal was created in 2008. The seal includes the Book of Knowledge that lights up the darkness, through the Vine of Wisdom which bears two crescents and two stars facing towards the East and the West respectively, the diversity of disciplines and the fruit of knowledge. The rising sun symbolises change, hope and enlightenment, and emanates inspiration. From the light of knowledge, four birds take flight from the nests of light, and spread out to the four corners of the world, symbolising the quest for spiritual gratification through knowledge and wisdom. The NUST Blue represents the future. It carries all the characteristics of the colour blue, like dignity, grace, freshness, professionalism, prudence and resolve.
The NUST seal is used for only the most formal applications, appearing on university degrees, transcripts, official certificates, formal invitations and ceremonial documents deemed appropriate by the Office of the Rector. Further usage is listed below:

  • Letterheads
  • Envelopes
  • Visiting cards
  • Employee and Student ID cards
  • Journals
  • Crests / shields
  • Medals
  • Entrance doors (sandblasted or laser engraved)
  • Buildings
  • Rostrums
  • Flags
  • Mobile Application
  • Social Media Profile Pictures

NUST official seal, along with typeface with standard spacing as defined, should be used for the platforms described above.
Manipulation of the standard spacing is prohibited.


The seal appears on all A4 stationery and collateral at a standard height/width of 25mm. The minimum size for A4 collateral is 20mm, and the maximum size is 35mm. Based on a generic quarter page ad, the standard size of NUST seal is 35mm. For ads of other sizes, seal size may be increased or decreased proportionately, with the minimum size being 25mm.


When using NUST offcial seal, be sure to scale all marks proportionately, and use the electronic logo files as provided in the relevant section.
Do not distort, modify or remove elements from the offcial university seal. Do not attempt to recreate the offcial seal or any parts of it, use incorrect colours or add elements to the offcial university seal.
Note the incorrect use cases below:


The NUST icon was adopted to provide a distinctive symbol for a wide variety of uses, both institutional and athletic. The mark is a modern version of the block letter N stylised in the university colours of blue, grey, mustard
and beige.


  • To be used for merchandise/giveaways such as:
  • T-shirts
  • Caps
  • Jumpers
  • Sweatshirts
  • Sweaters
  • Fleece hoods
  • Wristbands
  • Tea/coffee mugs
  • Water bottles
  • Keychains
  • All other items that fall in the category of merchandise.


The icon should be used as a graphic file and not recreated, nor altered or changed in any way. This includes altering colour or proportion, distorting of the icon as


The colours in our supporting palette were chosen to complement our primary palette of blue and white, providing additional range to the brand experience. If colours outside of the primary colours are to be used, use of the provided secondary palette is recommended.
Tints of the colours can be used when needed – examples are shown below:


This is the official font that is used in the typeface of NUST. Typeface is always to be used in the same font and never to be replaced by any other font.


National University of Sciences & Technology is a comprehensive academic and research-led university with national and global recognition. NUST delivers quality higher education and a research-intensive environment to its students and faculty through its nationwide campuses, spread across 5 cities of Pakistan.

National University of Sciences & Technology (NUST) is a body established under The National University of Sciences & Technology Act, 1997. NUST is a registered proprietor of different sets of Intellectual Property Rights (IPRs) associated or connected with the name / mark ‘National University of Sciences & Technology’ or ‘NUST’ including trademarks, service marks, copyrights and domain names in Pakistan under the Trade Mark Ordinance, which are actively being exploited by NUST either alone or in combination with other marks, words, devices or features for its benefit. The NUST emblem, signature and icon, as well as logos of associated NUST bodies, institutions and associations are shown below.

It is advised that any use of the afore referred Intellectual Property Rights, whatsoever the nature of the said use may be, is strictly prohibited without prior official approval, in writing, and confirmation of NUST authorities. This includes any means of communication whatsoever, including print, electronic, digital and social media, in any manner whatsoever. Moreover, the public is cautioned, in their own interest, to refrain from making any transactions, deal(s) or contracts of any kind with online portals, social media accounts / groups / pages, online groups, individuals, or entities established, created and maintained under an impression of association with NUST without first confirming it with NUST. The use of the IPRs trademarks, copyrights, service marks and domain names, if used in violation of this notice, shall be taken as an act without lawful justification and an absolute infringement of the rights of NUST. Furthermore, NUST and its affiliated institutions and establishments reserve the right to take strict legal action in accordance with the law, including criminal action.

In accordance with the National University of Sciences & Technology Act, 1997, NUST has a designated department to receive notification of alleged IPRs infringement occurring in the nust.edu domain. If any individual or organisation finds any evidence of NUST IPRs is being infringed, please notify our designated departments as specified below.

NUST Intellectual Property & Legal Affairs (IP&LA) Office

Tel: +92-51-9085-6235

Address: Center for Innovation & Entrepreneurship (CIE), National University of Sciences & Technology (NUST), Sector H-12, Islamabad, Pakistan.

Email: gmip@ric.nust.edu.pk

NUST Marketing & Communications Office

Tel: +92-51-9085-1468

Address: Room 206, Main Office Building, National University of Sciences & Technology (NUST),

Sector H-12, Islamabad, Pakistan.

Email: marcoms@nust.edu.pk